As Phuket enters its peak tourism season, the Thailand International Boat Show will return to Phuket Yacht Haven Marina from Jan 15-18.
Held with the support of the Ministry of Tourism and Sports, Tourism Authority of Thailand and Phuket Province, the four-day event will bring together boating, luxury lifestyle, travel and property sectors that attract high-spending visitors, long-stay travellers and second-home owners to Thailand. The 2026 edition will feature a diverse lineup of marine exhibitors, highlighting Thailand’s growing appeal to both global yacht brands and regional buyers.
Leading yacht names including Beneteau, Prestige Yachts, Sunreef Yachts, Gulf Craft and Excess will be showcased alongside multihulls from Fountaine Pajot, Leopard Catamarans, Lagoon and Max Cruise Marine. A key highlight for the Thai market is the Asian premiere of the Aquila 42 Coupe, presented by Primus Marine, offering visitors an exclusive first look at the model.
Phuket has become one of the region’s preferred destinations for superyachts, driven by its cruising grounds, marina infrastructure and appeal to high-net-worth travellers.
Reflecting this, the 40m SeaBear, formerly owned by golf legend Jack Nicklaus, will anchor the Superyacht Lounge, presented by Kata Rocks Superyacht Rendezvous. Its presence at the show reinforces Phuket’s growing role as a base for large yachts and a hub for luxury marine tourism in Thailand.
Beyond boating, real estate developers such as Redwood Luxury Development, ABOV Patong and Reignwood Park, alongside premium lifestyle brands, will take part — highlighting continued interest in Phuket as a second-home destination where visitors combine property ownership, marine activities, dining and leisure experiences.
The programme is complemented by the Thailand Yachting Conference, taking place on Jan 14 at The Slate, Nai Yang Beach, where industry leaders, marina operators and policymakers will discuss the future of boating, marine tourism and related economic opportunities in Thailand.
https://www.bangkokpost.com/life/social-and-lifestyle/3170433/thailand-international-boat-show-returns-to-lifestyle-haven-phuket